When Tech21 asked us to redesign their website we took a good look at how it would be used by both their business customers and retail consumers.

By bringing the B2B and B2C components of the company together under one site we sought to unify the two under the overarching Impactology brand. This allowed us to future-proof the site, at the same time developing a stronger visual style and more modular approach to the page builds.

The result allows the discussion about impact protection to begin with Impactology, whoever the customer and whatever their needs.