MARTIN CLEAVE | CREATIVE

A highly-experienced, concept-driven, hybrid-skilled, smart-thinking Senior Creative
  martin@aphyx.com    |       07780 667588

Martin Cleave | Creative

A highly-experienced, concept-driven, hybrid-skilled, smart-thinking Senior Creative
  martin@aphyx.com    |       07780 667588
about
With almost 20 years in the industry I've learned that it helps to be versatile. I'm highly conceptual, but with a keen eye for craft and design too. I lead teams and studios, but I'll roll up my sleeves and get hands-on when the project needs it. I have a passion for hand-drawn concepts and visuals, but I'll make a mouse and monitor sing along too. I love the energy of a creative team, but I'll dive in and write copy as well. I bring a potent mix of old-school skills and up-to-the-minute thinking to everything I do.
I've helped my clients build successful campaigns and experiences for their customers and their people. I have worked on an enormous variety of briefs, from digital to print, DM to B2B, experiential to social. I’ve developed global product launch campaigns as well as precision targeted sampling mailings, and most things in between. I collaborate with writers, planners, illustrators and photographers, and lead creative-teams, designers, and studios. All in the pursuit of getting the right messages to the right people. 
Knowledge
Skills
Concepts, art direction, headlines, copy, campaigns, scamps, visuals, designs, shoots, typography, storyboards
Channels
Digital, direct, press, outdoor, brand, video, animation, in-store, social, experiential, email, b2c, b2b
Sectors
Automotive, technology, FMCG, finance, healthcare & pharma, retail, entertainment, education, non-profit
Technical
InDesign, Illustrator, Photoshop, Lightroom, XD, Acrobat Pro, Premiere Pro, Hype, Sketch, HTML, CSS, Wordpress, VC
Key Clients
Kind words