At Arnold KLP we were asked by Cineworld to devise the digital campaign for the 2014 Summer Film Slate — it was an exciting list of colourful movies, covering the various genres including Sci-Fi, Film Noir, Thriller, Dance and Action. Bringing a more emotive creative platform to the campaign was our challenge, and the resulting copy reached into the various movie plots for the core emotional markers.

The resulting creative executions were tracked across numerous desktop and mobile digital platforms, the core Cineworld website, in-cinema promotion, and post-trailer idents. Aptly demonstrating the extensibillity of the platform, a series of video executions were produced using the trailers together with our creative.