Whilst at MBA we won the pitch for the launch of the Huffington Post UK site. Our aim to drive traffic and encourage contribution to their new UK site was achieved with a rallying call to “Blog all about it” and a thoroughly digital approach to the launch.

We invited people to actively participate by way of Transvisions in rail stations, inviting live Twitter discussions about the story of the day — as well as parallel press, banner ads, and full taxi skins.